Business Analyst Masterclass: Trainer Interview - Craig Brown

It's as important as ever to keep your skills relevant and up-to-date and we've noticed that there's a real appetite out there for Business Analysts and Product Owners improve their ability to master requirements management.

That's why we asked Craig Brown to put together this Business Analyst Masterclass.

As you'll read on in the interview, Craig has been working in business analysis in one form or another since the late 90's, and he has applied this experience to this Masterclass. This class provides people working in the role of Business Analysis an understanding of the benefits of constant reflection and improvement, and anyone performing the work of business analysis an understanding of the benefits of discipline and rigour.

Apart from his added expertise in the disciplines of management and project delivery, Craig has a deep understanding of the practical implementation of Agile and Lean methods. He is a leading thinker in the Agile community and as well as presenting to industry conferences in Australia and overseas, Craig co-founded LAST  (Lean, Agile, and Systems Thinking) conference in Melbourne.

Craig is currently the VP of Collaboration at Aconex, and is well embedded in the community as a speaker and thinker, and he sees the opportunity to share his knowledge with the broader workforce.

We hope that the interview will show you how the course will be valuable for you. Then click the button to register for the upcoming Business Analyst Masterclass.

In terms of ROI, if you spend a few hundred dollars for this day you should be seeing that value flow back to you in a few weeks, if not immediately.

It’s a cost effective way to be seen as better at your job, adopting new ideas, committing yourself to learning and this has an immediate return of investment on your career.

Ringo: How has this course come about?

Craig: When I talk to business analysts, I see people with intent to do great work who don’t seem coached, mentored and supported to do so.

I have a lot of experience in this area and I know how to do it, I want to give people the opportunity to be as impactful as they can be.

Ringo: So you have a lot of experience? Tell me more

Craig: In one form or another since the late 90’s I’ve been doing or contributing to BA work, I’ve been one, managed them, led teams, written and run BA training courses, been a consultant to business analyst practices, managed BA consultants, all dimensions of the role for around 20 years.

After recently spending time with a group of BA’s, it made me realise I’ve got a whole lot of experience that I can share and help others grow from it and that there is an appetite for this kind of support and assistance.

Ringo: How does someone know this is going to be valuable for them?

Craig: If you’re a business analyst, it’s going to be valuable.

In terms of the content, to some degree we’ll do a voting and prioritization of it at the beginning of the day, to make sure we’re addressing your issues and learning goals. Regardless of where you’ve come from, putting yourself in a new situation with peers from other organisations, giving feedback and ideas is always going to be valuable.

Ringo: What are the key items of value from the day?

Craig: How do we know whether we’re making an impact on customers or users we’re targeting? How literate are we in the way we influence and guide others through change? How strong are our collaboration skills? What techniques do we have in our toolkit and are they the best ones for the challenges ahead of us?

We will look at all these ideas and explore how we can level up our skills by broadening the knowledge we use to do our job, focusing on reflection and improvement and how important discipline is to making a real difference.

Ringo: Everyone talks about agile, does this relate, or doesn’t it?

Craig: The essence of the agile movement is ‘inspect and adapt, so what we will be doing is very aligned to that. And there are definitely ideas from the agile methods and frameworks that we can leverage, but this day is about business analysis, and doesn’t require prior knowledge of agile methods to be useful.

Ringo: Ok, so what about BA's and Product Owners on agile teams, what value could they get from this day?

Craig: In almost ten yours of working with and workshopping with hundreds of agile Business Analysts, I am aware of the patterns in agile teams that are now opportunities for improvement. I expect BAs, and probably Product Owners, to find a clear value proposition from the day. They should already have a strong appetite for reflection and improvement and this day presents a great opportunity for that.

Ringo: Why now, what is somebody's reason for doing it today?

Craig: Invest in yourself professionally today. Don’t put it off!

In terms of ROI, if you spend a few hundred dollars for this day you should be seeing that value flow back to you in a few weeks, if not immediately.

It’s a cost effective way to be seen as better at your job, adopting new ideas, committing yourself to learning and this has an immediate return on investment on your career.

It also has an ROI for your business, it helps you get better outcomes for your customers in the products you’re creating, aligns understanding across the team and helps to give you a clearer line of sight to your customer.

Lastly, if you’re a BA and going down the path of being a certified Business Analyst, you have to invest in training and this accredits towards it.

It’s a great value proposition for a minimal amount of effort, I guarantee a lot of value for one days investment.